Targeting

Would you like to show your ads to the user who, being in St. Petersburg, is an MTS subscriber, sits at home via Wi-Fi, has iPhone 6, a kilometre away from the underground, from 7.00 p.m. to 8.00 p.m., no more than once a day, only in the Arguments and Facts App? It’s easy!!

GEO (country, region, city)

The most common mobile targeting. We can show ads in all countries and communities in the world. For example, only in all cities with a million-plus population. Or only in Moscow and St. Petersburg, or only in Russia, and so on.

GPS (coordinates, street square, certain distance to an outlet)

Targeting at the given coordinates is a convenient and effective local advertising tool. It is often used for “food” campaigns and the promotion of small businesses. For example, showing the offer with a new menu in the restaurant, which is located in a specific street square or within a kilometre from an outlet, or can be near the offices of a competitor...

Mobile service provider

Targeting enables you to show your ads only to subscribers of MegaFon, MTS, Beeline or other mobile service providers separately.

Phone model

Unique mobile targeting, which allows you to show ads, for example, only to owners of Samsung Galaxy 5 and iPhone 5S.

Platform (iOS, Android)

Targeted mobile advertising by operating system is used in different cases, such as if you need to promote a mobile application which is available on Google Play only, or to promote a premium product meant for iPhone and iPad owners exclusively.

Publishers

One of the advantages of iVengo Mobile network is the ability to select the applications, an audience of which is affinitive to your marketing objectives to the fullest degree. For example, if you own a car dealership, you can specify a specific list of websites of the Auto category, thus eliminating an unwanted audience. After holding the campaign targeted on websites, you will be able to evaluate the effectiveness of each of them.

Tablet model

Similarly to targeting by phone model, you can select the specific models of a tablet to show ads.

Time

If you want to show targeted mobile advertising, for example, before people go to bed or spend the evening with their family, you can choose the time period, during which an advertisement will be shown.

Type of connection (Wi-Fi, 3G, 4G)

Targeting by Wi-Fi it is increasingly being used in campaigns with mobile video, or with heavy creatives to avoid “freezing” during watching your ad.

With frequency limitation by unique users

Our technology allows you to set a unified cross-rate across the whole range of inventory within a single advertising campaign. This means that whatever the application list has been selected, we can show an offer, for example, no more than twice a day to one unique user. Typically, parameters F = 2 or F = 3 are set as frequency.

GEO (country, region, city)

The most common mobile targeting. We can show ads in all countries and communities in the world. For example, only in all cities with a million-plus population. Or only in Moscow and St. Petersburg, or only in Russia, and so on.

GPS (coordinates, street square, certain distance to an outlet)

Targeting at the given coordinates is a convenient and effective local advertising tool. It is often used for “food” campaigns and the promotion of small businesses. For example, showing the offer with a new menu in the restaurant, which is located in a specific street square or within a kilometre from an outlet, or can be near the offices of a competitor...

Mobile service provider

Targeting enables you to show your ads only to subscribers of MegaFon, MTS, Beeline or other mobile service providers separately.

Phone model

Unique mobile targeting, which allows you to show ads, for example, only to owners of Samsung Galaxy 5 and iPhone 5S.

Platform (iOS, Android)

Targeted mobile advertising by operating system is used in different cases, such as if you need to promote a mobile application which is available on Google Play only, or to promote a premium product meant for iPhone and iPad owners exclusively.

Publishers

One of the advantages of iVengo Mobile network is the ability to select the applications, an audience of which is affinitive to your marketing objectives to the fullest degree. For example, if you own a car dealership, you can specify a specific list of websites of the Auto category, thus eliminating an unwanted audience. After holding the campaign targeted on websites, you will be able to evaluate the effectiveness of each of them.

Tablet model

Similarly to targeting by phone model, you can select the specific models of a tablet to show ads.

Time

If you want to show targeted mobile advertising, for example, before people go to bed or spend the evening with their family, you can choose the time period, during which an advertisement will be shown.

Type of connection (Wi-Fi, 3G, 4G)

Targeting by Wi-Fi it is increasingly being used in campaigns with mobile video, or with heavy creatives to avoid “freezing” during watching your ad.

With frequency limitation by unique users

Our technology allows you to set a unified cross-rate across the whole range of inventory within a single advertising campaign. This means that whatever the application list has been selected, we can show an offer, for example, no more than twice a day to one unique user. Typically, parameters F = 2 or F = 3 are set as frequency.

It should be understood that any targeting allows you to influence your target audience more effectively, but “cut back traffic”. Therefore, if you want your product to be recognized by the maximum number of potential consumers, it is not worth to narrow your target audience too much, it is better, on the contrary, to increase the coverage.