In January 2017 Vengo Group and Weborama signed an agreement to integrate Weborama Audience Manager (DMP) with a mobile advertising network of iVengo Mobile and network outstream video advertising Vengo Vision. Under the terms of the partnership agreement with the help of technology from Weborama the Vengo Group customers will be able to target over 100 audience segments for better contact with Mediascope audience.
Within such cooperation framework Weborama will provide Vengo Vison access to Weborama Audience Manager platform (DMP), which allows collecting, storing, transmitting and processing large amounts of information about users both on-line, and off-line. The system has more than 120 million unique profiles consisting of data about sex, age, social status and interests.
Modelling look-alike functional allows the audience to identify the most effective and narrow audience segments on the basis of all available data (own information base, behaviour on the site, clicks, the percentage of inspection and so on.). By combining the data obtained by the look-alike technology with Weborama data, you can create an unlimited number of audience segments.
We would like to recall that a few days ago our holding colleagues, Vengo Group, premium video network outstream Vengo Vision, released a video that clearly explained the benefits of the product and use of audit Weborama segments.