November 1, 2016

Shaker Banner #opoloumel

To promote the new model of Volkswagen Polo GT 2016 in the Russian market the mobile advertising campaign was launched in iVengo Mobile network. It was ordered by media agency MediaCom. "Car brands are one of the most creative categories of iVengo Mobile customers. The unique mechanic in case of Volkswagen Polo GT 2016 shaker-banner can demonstrate the benefits of the brand, as it uses the rich-media technology, the gyroscope device, and video ads in one exclusive format. We held a successful campaign in cooperation with the agency Mediacom, and absolutely transparent white list of our inventory provided a demonstration of advertising on quality relevant audience". On the screen of smartphone there appeared a picture of the new model on the racetrack and the hashtag #opoloumel. The bottom of the screen contained the buttons proposing to shake or rotate the device. The creativities with the image of a comic book designed specifically for Volkswagen Polo GT creative agency DDB replaced one another when shaking. To see the full version of the comic book, the user was asked to go to the official website of the brand, where he could also watch a video presentation of the model in a format of 360°. When a mobile phone is rotated to a horizontal position, the acclaimed commercial is launched.

Interactive Shaker Banner was chosen to support a large-scale advertising campaign of the updated Volkswagen Polo GT 2016 under the name #opoloumel; its main feature was extremely promotional video with the participation of famous Russian stuntman Martin Ivanov, where he served exciting professional tricks on the Volkswagen Polo GT car.

Igor Eremin, CEO iVengo Mobile
"Car brands are one of the most creative categories of iVengo Mobile customers. The unique mechanic in case of Volkswagen Polo GT 2016 shaker-banner can demonstrate the benefits of the brand, as it uses the rich-media technology, the gyroscope device, and video ads in one exclusive format. We held a successful campaign in cooperation with the agency Mediacom, and absolutely transparent white list of our inventory provided a demonstration of advertising on quality relevant audience".

On the screen of smartphone there appeared a picture of the new model on the racetrack and the hashtag #opoloumel. The bottom of the screen contained the buttons proposing to shake or rotate the device. The creativities with the image of a comic book designed specifically for Volkswagen Polo GT creative agency DDB replaced one another when shaking.

To see the full version of the comic book, the user was asked to go to the official website of the brand, where he could also watch a video presentation of the model in a format of 360°. When a mobile phone is rotated to a horizontal position, the acclaimed commercial is launched.