October 19, 2016

iVengo Mobile is the biggest market share in mobile marketing for Digital Map 2016 version

Adindex introduced a new on-line map of interactive communications - Digital Map 2016.

The map contains digital-structure of the market in 12 segments: purchase of display (banner and video) advertising, contextual advertising, SEO, creative/strategy, Web Production & Support, Mobile Production, Digital PR/SMM, lead generation, Programmatic Buying, Direct Marketing / CRM and mobile marketing. The Digital Map includes companies that are suppliers of digital-solutions for major advertisers. Digital Index 2016 rankings are provided for each person involved in the map information on the market share, which he takes as a result of work. The map shows the companies that took a market share of more than 2% (display banner advertising, contextual advertising, SEO, lead generation, creativity and strategy, Digital PR/SMM), 2.3% (mobile marketing), 2.4% (Programmatic Buying, Direct Marketing/CRM), 2.6% (Mobile Production) and 2.8% (display video ads). Ranked among the mobile ad networks, the highest rate (14,6%) is kept by iVengo Mobile. The map is based on the survey of advertisers, which was attended by 973 customers from 698 companies, active in the digital-segment (see the list of surveyed customers). Ranked among the experts there are representatives of companies such as Audi Russia, Avon, Bayer, Beiersdorf, Boehringer Ingelheim, Coca-Cola, Danone, Ferrero, Henkel, Johnson & Johnson, LG, L'Oreal, Mars, McDonald's, Nissan, Novartis, PepsiCo, Peugeot , Sony Electronics, Unilever, Alfa-Bank, Beeline, Megafon, MTS, Sberbank, Sportmaster and others.